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1. Data recording by messe-duesseldorf.de
messe-duesseldorf.de collects two kinds of information on its users:
Data provided directly by users who opt to register voluntarily at the messe-duesseldorf.de website, and tracking information obtained largely from the marking of individual pages on the entire messe-duesseldorf.de website. This information allows messe-duesseldorf.de to be even more effective in gearing its content to users' needs, and to recognize the demographic breakdown of visitors to the site more effectively. messe-duesseldorf.de uses the following methods to gather information about its users:
messe-duesseldorf.de is amongst others a marketplace for business-to-business communication. Before users can use features such as purchasing and ordering, they have to be registered. Registration offers users a number of personal advantages, including the ability to call up functions and content items on the basis of their own identity. When registering, a user provides various information required to permit the execution of data base transactions, such as the user's name, a password, the delivery address, email address, and country of domicile.
The messe-duesseldorf.de website invites users to take part in interactive surveys. Surveys can be used to tailor its content and services even more closely to the messe-duesseldorf.de clientele. The site uses a system in which users are "marked" once they have voted, thus preventing them from voting more than once on any particular survey question. Information obtained in this marking process is not correlated with the information stored on individual users.
messe-duesseldorf.de may also pass on the demographic information obtained from such surveys to users of the messe-duesseldorf.de portal.
1.3 Message boards / forums
messe-duesseldorf.de may offer message boards or forums, allowing users to enter into animate, asynchronous conversations on a variety of topics. messe-duesseldorf.de requires users of the message boards to register as described above.
1.4 Electronic newsletters
The messe-duesseldorf.de website may provide its users with electronic newsletters, and it maintains a record of the email addresses of users who have subscribed to these. Furthermore, a user may provide additional information to personalize the newsletter according to individual needs. A user can delete his/her name from the messe-duesseldorf.de subscriber's list at any time by following the instructions sent out with each new newsletter. Users may be given the chance to subscribe to the newsletters during the registration process, and subscription offers may also appear on the messe-duesseldorf.de website at various points and at various times.
1.5 Prize competitions, loyalty programmes
messe-duesseldorf.de may occasionally offer loyalty programmes or prize competitions, in which it asks users to supply certain information. The rules of all such programmes and competitions will be clearly spelled out while they are in operation. Whatever information is gathered will be used solely to verify a user's identity and to notify competition or other prize-winners.
1.6 Site-use statistics
messe-duesseldorf.de tracks the movement of users throughout the website. messe-duesseldorf.de collects, saves and assimilates this information for a better understanding of the user's needs and to be able to offer him/her improved services. messe-duesseldorf.de may conduct internal analyses in order to examine demography, user's interests and behaviour. messe-duesseldorf.de classifies site-use statistics according to a user's domain name, the type of browser used and the MIME type in which the browser string (information contained in each user's browser) is read. messe-duesseldorf.de also notes and catalogues the search terms entered in the site's own search engine, but the tracking of these terms is never linked to identifiable individual user information.
A cookie is a small text file that some websites generate, which is written on to the user's hard disk every time (s)he visits a particular site. A cookie file may contain information such as the user identification number that allows the website to track the particular pages the user has visited. Cookies enable registered members to access various parts of the messe-duesseldorf.de website without the need to log in afresh each time. Cookies are not used to store or transmit individual user information.
2. Using and Passing On Information
2.1 Use of information
messe-duesseldorf.de makes use of all information voluntarily provided by users in order to expand and improve the messe-duesseldorf.de website. As described above, messe-duesseldorf.de uses the information voluntarily provided by users to send out electronic newsletters and to allow users to participate in opinion surveys and use message boards.
Furthermore, messe-duesseldorf.de collects, saves and assimilates the user information for individual support in as much as he/she has given his/her permission. The declaration of consent also implies that the messe-duesseldorf.de may trace back what each individual user reads. The individual support contains personalized services, especially the provision of user targeted, individual contents and banner advertising, as well as the possibility of interactive communication (sending of emails, pop-up windows and product offers). messe-duesseldorf.de tracks the search terms entered into the site's own search engine as one of many ways of establishing what kind of products users are looking for. messe-duesseldorf.de categorically does not record what terms any particular user has searched for.
Should messe-duesseldorf.de trace back the entered search terms of a particular user, this may only be done so after the user has given his declaration of consent.
2.2 Passing on information
messe-duesseldorf.de does not pass on information concerning individual users to any third parties. Furthermore, messe-duesseldorf.de does not pass on the lists of newsletter addresses to any third parties.
3. Freedom of choice
messe-duesseldorf.de offers the users several options on the website:
· Registering for the messe-duesseldorf.de website,
· Providing individual-related data,
· Subscribing to the electronic newsletter,
· Participating in interactive areas.
4. Corrections and updates policy
messe-duesseldorf.de gives users the opportunity to correct or modify the information recorded at the time of their registration with the messe-duesseldorf.de website. To make these changes, it is sufficient to call up the user profile and make the necessary changes. Users may make such changes at any time and whenever necessary. If any user encounters problems or has any questions, (s)he can mail messe-duesseldorf.de at this address: firstname.lastname@example.org.
5. Deletion and deactivation policy
Users may cancel their subscriptions to all electronic newsletters issued by messe-duesseldorf.de at any time by clicking on 'Newsletter abbestellen' (cancel newsletter) in the newsletter.